An unconventional font, like an unexpected colour combination, can be just the thing to grab their attention- and ensure that they remember what they’ve seen long after they’ve forgotten exactly how they saw it. Getting the size, shape and feel of a typeface right is vital when putting together any material designed to be read by other people- the most important thing, after all, is getting the reader to look twice, to engage with what’s written, so that they can take in the message we’re trying to convey. In the case of the Princeton study, the students who were forced to look closer at their texts ultimately learned better, because they really had to concentrate to understand it.Īs a marketing agency, we draw on similar techniques when creating work for our clients. That is, when those experiencing disfluency finally understand what they are seeing or experiencing, they understand it all the better for having struggled to get there- and more than this, they remember it afterwards. This disfluency, they claim, can lead to a deeper kind of understanding when it is overcome. They attribute this to something called disfluency, which they define as “the subjective experience of difficulty associated with cognitive operations”- or in layman’s terms, difficulty understanding an image, text or experience that (perhaps) should be familiar or easily understood. Discover how the power of infrastructure projects can deliver positive change. This result, the researchers argue, suggests a link between how well we are able to remember the information we encounter in our daily lives and the style in which this information is presented to us.ĭoes changing the look of text change the way we understand it? Our digital thought leadership publication. After 15 minutes, they were asked to repeat what they could remember of what they’d read- and were able to demonstrate 14% greater recall than a second group of students who had read the same text in a more straightforward font (Arial), despite finding the “hard to read” fonts difficult to understand. Students were given portions of text written in “harder to read” styles like Comic Sans MS or Bodoni MT. The study, conducted by researchers based at Princeton University, looked at the effects of font style on learning and recall. Having last month read and thoroughly enjoyed Simon Garfield’s Just My Type, we this week stumbled across a report published late last year that extolled the benefits of a more complicated typeface*.
Given the potential for widespread dissemination of this material, we examine the individual-level characteristics associated with sharing false articles during the 2016 U.S. As recent posts may have suggested, we’ve been thinking a lot about fonts lately here in the Stockdale Martin office. So-called fake news has renewed concerns about the prevalence and effects of misinformation in political campaigns. We extend recent models of SARS-CoV-2 dynamics to consider the number of cases and potential for viral evolution in two hypothetical regions, one with high access and one with low access to vaccines.
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